User Consent Flow

In order for CAS and our ad providers to deliver ads that are more relevant to your users, as a mobile app publisher, you need to collect explicit user consent.

If you implement a CMP that is compliant with IAB TCF v2 (Transparency & Consent Framework) for your user consent flow, the CAS SDK supports sending the TCF v2 consent to networks. In this case, the CAS Consent Flow will not be shown to the user.

If you integrate your own CMP flow, make sure the flow completes before you initialize the CAS SDK.

1. Opt-in consent for the collection and use of personal data in the regions covered by GDPR, CCPA, LGPD, PIPEDA.

Any businesses established are required to comply with GDPR in Europe, CCPA in California, LGPD in Brazil, PIPEDA in Canada or risk facing heavy fines.

Keep in mind that it’s best to contact qualified legal professionals, if you haven’t done so already, to get more information and be well-prepared for compliance.

Read more about:

To provide users of your app with a consent dialog, review the possible solutions and select one for your app.

2. Asking Apple's user permission to track them or access their device’s advertising identifier

With iOS 14.5 and later, you need to receive the user’s permission through the AppTrackingTransparency framework in order to track them or access their device’s advertising identifier. Read more about Asking Permission to Track and AppTrackingTransparency Framework on Apple developer page

If an iOS App does not present this request, the IDFA will automatically be zeroed out, which may lead to a significant loss in ad revenue.

Overview flow

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Users will not see the Consent dialog if at least one of following is true

  • Users located in regions that are not covered by information protection
  • Users who are subject to COPPA restrictions.

Users will not see the ATT request if at least one of the following is true

  • Users using iOS versions below 14.5
  • Users who have indicated that they do not allow apps to ask to track them, by setting Settings > Privacy, Allow Apps to Request to Track
  • Users with child accounts, or who are under age 18, who are signed in via their Apple ID
  • Users who have already answered so far
  • The app does not have a usage tracking description in Info.plist under NSUserTrackingUsageDescription key

Automatic consent flow

To get consent for collecting personal data of your users, we suggest you use a built-in Consent Flow, comes with a pre-made consent form that you can easily present to your users. That means you no longer need to create your own consent window.

The user will see the consent flow when your app initialize ads. When the user completes the flow, the SDK fire OnConsentFlowDismissed event.

UCASMobileAds::OnConsentFlowDismissed.AddLambda([=](){
    UE_LOG(LogTemp, Log, TEXT("User Consent Flow dismissed"));
});

The initialization completion event will also be called only after the consent dialog is dismissed, so you can simple use one event.

UCASMobileAds::OnAdsInitialized.AddLambda([=](const FCASInitialConfig& Config){
    UE_LOG(LogTemp, Log, TEXT("User Consent Flow dismissed and Ads Initialized"));
});
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CAS consent flow is enabled by default. You can disable the consent flow in Edit > Project Settings > Plugins > CAS.AI Config - [Platform] menu.

You must wait until the user finishes the consent flow before you initialize third-party SDKs (such as MMPs or analytics SDKs). For this reason, initialize such SDKs from within your initialization-completion callback. If you were to initialize these third-party SDKs before the user completes the consent flow, these third-party SDKs would not be able to access relevant identifiers and you would suffer a material impact on measurement, reporting, and ad revenue.

Manual consent flow

Call ShowAdConsentFlowIfRequired(). If the consent is required, the SDK loads a form and immediately presents it . The OnConsentFlowResult is called after the form is dismissed. If consent is not required, the OnConsentFlowResult is called immediately. The FCASConsentFlowStatus with which the form is dismissed will be passed to the event argument.

void UHandlerClass::ShowConsentFlow() {
    UCASMobileAds::OnConsentFlowResult.AddUObject(this, &UHandlerClass::HandleResult);
    UCASMobileAds::ShowAdConsentFlowIfRequired();
}

void UHandlerClass::HandleResult(FCASConsentFlowStatus Status) {
    if(Status == FCASConsentFlowStatus::Obtained) {
        // User consent obtained.
    }
}
image
  • OnCompleted
    The delegate will be invoked when the Consent Flow is dismissed with one of the statuses: Obtained, NotRequired, Unavailable.
  • OnFailed
    The delegate event will be invoked when the Consent Flow is failed with error.
ECASConsentFlowStatusDescription
UndefinedNot used
ObtainedUser consent obtained. Personalized vs non-personalized undefined.
NotRequiredUser consent not required.
UnavailableUser consent unavailable.
InternalErrorThere was an internal error.
NetworkErrorThere was an error loading data from the network
NotForegroundAppThere was the app not foreground error.
FlowStillPresentingThere was an error with another form is still being displayed

The cache consent status on your app or a previously saved consent string, could lead to a TCF 3.3 error if consent is expired.

Privacy options button

Some consent forms require the user to modify their consent at any time. Adhere to the following steps to implement a privacy options button if required.

  1. Implement a UI element, such as a button in your app's settings page, that can trigger a privacy options form.
  2. Once ShowAdConsentFlowIfRequired() completes, check IsUserAdConsentRequired to determine whether to display the UI element that can present the privacy options form.
  3. When a user interacts with your UI element, call ShowAdConsentFlow() to show the form so the user can update their privacy options at any time.
void UConsentHandlerClass::InitPrivacyOptionsButton() {
    if (UCASMobileAds::IsUserAdConsentRequired()) {
        // Add button to UI
    }
}
image
void UConsentHandlerClass::ShowPrivacyOptionsForm() {
    UCASMobileAds::OnConsentFlowResult.AddUObject(this, &UHandlerClass::HandleResult);
    UCASMobileAds::ShowAdConsentFlow();
}
image

Debug geography

The SDK provides a way to test your app's behavior as though the device was located in the EEA or UK using the Edit > Project Settings > Plugins > CAS.AI Config - [Platform] menu and User Debug Geography property.

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Note that debug geography only work if in CAS Settings window:

  • Active test device defined.
  • Active Test Ads Mode

Meta Audience Network Data Processing Options for Users in California

The CAS does not support your handling of CCPA opt-out values for Meta Audience Network, you must work directly with the network to purposes of your obligations for CCPA compliance.

To learn how to implement Meta Audience Network’s “Limited Data Use” flag, read the Additional Meta AudienceNetwork steps.

Custom Consent Logic

The following instructions apply if you are using your own or a third-party party consent mechanism.

If you access Google demand through CAS, it’s critical that you review the Google CMP requirements before you start the integration process.

You must set the privacy options before creating the CAS Manager to disable the automatic CAS consent flow and advertising SDKs are initialized respecting the user's consent.

Consent in GDPR and Other regions

CAS shares these set consent values via adapters to supported mediation partners.

If the user consents to interest-based advertising, set the user consent Accepted flag:

UCASMobileAds::SetUserConsentForAds(ECASUserConsentStatus::Accepted);
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If the user does NOT consent to interest-based advertising, set the user consent Denied flag:

UCASMobileAds::SetUserConsentForAds(ECASUserConsentStatus::Denied);

Once you set the consent value, CAS will continue to respect that value for the lifetime of your application or until the user consents to interest-based advertising.

Multi-State Consumer privacy laws

California and Virginia laws may require you to display a “Do Not Sell or Share My Personal Information” link or provide other options to users located in those states to opt out of interest-based advertising. You must set a flag that indicates whether users in those states opt out of interest-based advertising or the sale or share of personal information for interest-based advertising.

If a user does NOT opt out of interest-based advertising, set the OptInSale flag:

UCASMobileAds::SetUserOptOutSaleForAds(ECASUserCCPAStatus::OptInSale);
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If a user does opt out of interest-based advertising, set the OptOutSale flag:

UCASMobileAds::SetUserOptOutSaleForAds(ECASUserCCPAStatus::OptOutSale);

You do not need to set this flag for users who are outside California. If you do set this flag for such users, this will not impact how ads are served to them.