Impression-level ad revenue
Impression-level ad revenue helps to calculate more precise data on the lifetime value (LTV) of app users. When enabled, AdMob sends back the ad revenue for each ad impression shown on the user's device. This data can be used to understand users' activities.
To use this feature:
-
Enable the feature in the AdMob console, as explained in the Impression-level ad revenue documentation.
-
For banner ad components use their
onPaid
prop to setup ad revenue event listeners. It should have the signature(event: PaidEvent) => void
.For «full-screen» ads (app open, interstitial, etc.) use their
addAdEventListener
methods to setup a listener, and look for the event with typepaid
, which payload will be aPaidEvent
object.For «full-screen» displayed using hooks, the hooks return optional
revenue
value. If present, it keeps the last receivedPaidEvent
for the ad.
The PaidEvent
type is:
type PaidEvent = {
currency: string;
precision: RevenuePrecisions;
value: number;
};
where RevenuePrecisions
is an enum with keys ESTIMATED
, PRECISE
,
PUBLISHER_PROVIDED
, and UNKNOWN
. It can be imported from the library as
import { RevenuePrecisions } from 'react-native-google-mobile-ads';